What Would Gene Simmons Do?

Rock bands will come and rock bands will go, some are memorable and some disappear, but one thing is for sure, those that have been mainstays had marketing and business goals behind the music. U2, Everclear, and especially Kiss had one person with his eye on the prize. If you've recently watched "Family Jewels" on A&E or read anything on Mr. Simmons you will notice one thing that stands out, he is a businessman. Mr. Simmons is simply put, in the business of making money not just an income, but residual income and much of it.

When you mostly think of Rockstars, you assume that they instantly have a great life and are wealthy, but it took a while, yes it took time to build that wealth. Kiss got tons of hits and made a ton of royalties off those hits. Now before I go any further understand that one royalty doesn't make you rich especially when you consider in the factor of the record company taking a cut, and you may not even make ten cents off the one royalty. Yes Kiss got a lot of royalties, but they went further with ticket sales from concerts, sales from merchandise, doing interviews, signings and anything else to keep them in the public eye to keep making money.

Mr. Simmons knew that Kiss the band was not always going to be there, but the name would, a household name. Think about it, generations and generations know who Gene Simmons is and more importantly who Kiss is. Kiss hasn't performed together in awhile and Mr. Simmons still make money of the name and other things. What other things? Well let me spare telling you about the bull semen episode on "Family Jewels", and instead let you know that Gene Simmons invests in many things to make residual income, multiple streams of income. He is always looking for ways to make income, and that is what we all should be doing.

Two important things to remember in rock and roll, network marketing, or anything you do in life, is branding yourself and advertising yourself. Even in a regular job you brand yourself as a good worker or a bad worker and promote yourself or advertise yourself in your office to hopefully get to the top. I'll talk more about branding in my next post, but want to help you start advertising yourself by giving you a rocking little tip. Whether you're experienced or a novice you might be familiar with surfing traffic sites, if you have several that you surf, like I do, a good idea is to bookmark all those sites, I use Firefox as a browser so I have the ability to open all my tabs and go left to right to surf, and be sure to put your ads up, it's pointless to surf unless your advertising yourself. So keep rocking and rolling all night and making money everyday!

Brandon Franks
Rock Your Success By Working Smarter Not Harder
http://nwsinger.payitforward4profits.com